ZOMATO BUSINESS MODEL HOW IT WORK
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What is Zomato?
Zomato is a food point search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It is currently operates in 25 countries, including India, Australia. Brasil, New Zeland, Singapore and the United States and in middle East Qatar. Now we, Future work technologies will explain zomato business revenue model. And how it works.
Zomato Business Revenue Model
Advertising on their website and appZomato’s advertising is to the point, when users search for specific keywords, ads of restaurants are shown for that specific keyword. This makes it highly targeted. This is also hyper local.
98% of restaurants fall within the first year and Zomato can help in this! Zomato sits on a pile of data and information. They have an in-built analytics platform that run a lot of queries and get important information out. Say if a person wishes to open a new food point, they can approach with Zomato and find out the success rate of opening a restaurant in a particular location. Food point owners can also find out what is the most popular type of food in the area, understand the needs of the customers and provide a complimenting service that will help build their business.
Zomato has forayed into the events space by partnering with restaurants and creating limited events. They make a sale through the price of the tickets. A lot of Zomato hosted annual parties were held.
Online Food Ordering
Very late to the game, Zomato started their online food delivery service. Different from other players like Swiggy, Zomato does not have their own delivery system, they let users place the order through the website or the app and the restaurant fulfil that order through by their own.
Zomato Restaurant Guide: Discontinued
Zomato started food point guide for the famous cities in India. They tied up with the e-commerce behemoth, Flipkart and hoped to sell around 200,000 copies. The last of this food point guide was created in 2012 and has not been updated since.
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