What is BBA (Bachelor of Business Administration)?

What is BBA (Bachelor of Business Administration)?

  is one of the most popular bachelor degree programmes after class XII. The 3-year professional undergraduate course in Business Management is open to students from all the three streams: Science, Arts and Commerce. The BBA course is the gateway to numerous job opportunities in a plethora of sectors like marketing, education, finance, sales, and government to name just a few. 
The BBA course offers knowledge and training in management and leadership skills, to prepare them for managerial roles and entrepreneurship. During the tenure of the course, candidates learn various aspects of business administration and management through class room lectures and practical projects like internship.

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BBA can be pursued in full-time as well as correspondence mode. There are various BBA specializations one can choose from like Human Resource Management, Finance, Sales & Marketing and Information Technology. The average starting salary of a BBA graduate is Rs 3 lakh and upwards.

BBA Eligibility Criteria and Entrance Exams

  • Aspirants who have completed their Class XII (10+2 level) in any stream from a recognised educational board or university can pursue BBA
  • The candidates must have attained an aggregate score of 50% and above in Class XII
  • In case a candidate has appeared for Class XII exam and is waiting for the result, s/he can also apply to the course. 
Top Entrance Exams for BBA
Generally, admission to BBA is granted on the basis of an entrance test conducted by the institute/college offering the course. Also, few institutes conduct Group Discussion and Personal Interview rounds followed by the entrance test. Final admission is granted to candidates on the basis of the scores obtained in Qualifying Examination, Entrance Test, and GD-PI. Some of the popular BBA entrance examinations are listed below: 

BBA Specializations

Some of the most popular BBA specializations are listed below: 
BBA Finance
BBA in Banking and Insurance
BBA Information Technology
BBA Human Resource
BBA Marketing
BBA Communication and Media Management
BBA Foreign Trade
BBA Hospitality and Hotel Management
BBA Hospital and Healthcare Management

BBA Syllabus and Subjects

BBA syllabus is devided into six semesters. The BBA syllabus broadly consists of subjects like Business Organisation, Business Communication, Fundamentals of Accounting, Business Mathematics, Management Concepts & Practices, Organisational Behavior, Managerial Economics, Management Accounting, Business Environment, Business Statics, Marketing Management, etc. 
Given below is the list of few subjects and topics under BBA Syllabus: 
Principles of Management
Business Mathematics & Statics
Introduction to Operations Research
Business Economics
Financial & Management Accounting
Production & Material Management
Personnel Management & Industry Relations
Marketing Management
Business Data Processing
Business Laws
Introduction to Psychology
Business Analytics
Introduction to Sociology
Micro Economics
Organisational Behaviour
Essentials of Marketing
Corporate Strategic Management
Human Resource Management
MIS / Systems Design
Understanding Industry and Markets
Leadership and Ethics
Strategy
Entrepreneurship
International Business Management
Sales & Distribution Management
Commercial Bank  Management
Security Analysis
Manufacture Planning and Control
Digital Marketing
Retail Management
E-Commerce
Quantitative Methods
Computer Applications
Family Business Management
Export/ Import Management
PR Management
Project Management
Financial & Commodity Derivatives
Financial Modelling using spreadsheets
Industrial Relations and Labour Legislation
Consumer Behaviour


Apart from these, the BBA syllabus also includes practical skills including the following: 
Soft Skills & Personality Development
Professional Communication & Behavioral Grooming
Writing Skills
Etiquette
Conversational Skills
Consulting & Problem solving skills
Selling
Negotiating
Persuading skills

 BBA Jobs & Top Recruiters

On completion of BBA, aspirants generally opt for MBA. However, candidates can also choose to explore job opportunities in various fields like banking, urban infrastructure & real estate management, business consultancies, advertising, manufacturing and in Government sectors to name a few. Some major job profiles one can opt for after completion of BBA are as follows: 
  • Human Resource Executive: The responsibility of a Human Resource Executive (HR Executive) includes ensuring that the strategies, methodology and HR programs are administered and the objectives of the organisation are in consistence with proficient benchmarks, state and government administrative prerequisites and laws. Also, planning, advising on HR strategies and overseeing human asset activities like enrollment and pay is the key responsibility of an HR Manager. The average salary of Human Resource Manager is Rs 4 lakh and upwards
  • Marketing Executive: A Marketing Executive develops official statements and is responsible for promotion for the organisation’s products, conducting and analysing a competitive research, and establishing objectives, expectations and results for marketing programmes. The average salary of Marketing Executive is Rs 3 lakh and upwards
  • Marketing Manager: A Marketing Manager collaborates with product managers and aims at executing new/ modified programs for the establishment of improved strategies. Developing market research studies & analyze their finding, making the best use of marketing programs & campaigns for the organisation’s products and services are the responsibilities of a Marketing Manager. The average salary of a Marketing Manager is Rs 4.5 lakh and upwards
  • Sales Executive: The Sales Executive is required to design and implement strategies to increase company sales revenue and expand the company’s base in the market. The average salary of a Sales Executive is Rs 3 lakh and upwards.
  • Research and Development (R&D) Executive: A R&D Manager directs and manages the development & research programmes of an organisation in order to meet the needs of the organisation. Measuring the scope of research projects & making sure that they are delivered on time within the stipulated budget is the role of an R&D Manager. The average salary of a Sales Executive is Rs 2 lakh and upwards.
*The salary data has been obtained from Payscale.com

BBA Top Recruiters

Some of the top companies offering jobs to BBA graduates are: 
Tata Consultancy Services (TCS)
Hindustan Unilever
International Business Machines (IBM) Corp
Ernst & Young (EY)
Hewlett-Packard
ICICI Bank
Microsoft
Mc Kinsey and Company
Deloitte
Sony

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